TL;DR
Performance Marketing Manager (AI): Owning the cross-channel performance engine for digital, turning paid investments into predictable, efficient pipeline with an accent on CPL, cost per opp, and pipeline per dollar metrics. Focus on building clear performance narratives, executing cross-channel testing roadmaps, and collaborating with RevOps and Sales to optimize for revenue impact.
Location: Hybrid (4 days a week in Palo Alto or San Francisco office)
Salary: $140,000 – $180,000
Company
hirify.global is an AI-powered Work AI platform that provides intelligent search, an AI assistant, and scalable AI agents integrated with enterprise SaaS connectors.
What you will do
- Own paid-sourced and paid-influenced pipeline goals across all digital channels.
- Define and track key efficiency metrics including CPL, cost per opportunity, and pipeline per dollar.
- Collaborate with Marketing and RevOps to establish Salesforce and BI as the single source of truth for campaign performance.
- Design and execute a cross-channel experimentation roadmap including creative, audience, and landing page testing.
- Translate pipeline targets into regional and channel-level spend plans with clear budget allocation strategies.
- Establish regular performance review rhythms to align channel owners and Sales on optimization decisions.
Requirements
- 5+ years of experience in B2B performance, growth, or digital marketing.
- Proven track record of managing paid acquisition to meet specific pipeline and revenue targets.
- Hands-on expertise with major platforms such as Google Ads and LinkedIn Ads.
- Proficiency in CRM systems like Salesforce and marketing analytics dashboards.
- Strong analytical ability to interpret data, design experiments, and present results to stakeholders.
- Ability to work in a hybrid capacity 4 days per week in the Palo Alto or San Francisco office.
Nice to have
- Experience in B2B SaaS.
- Comfort experimenting with AI tools to accelerate analysis and reporting workflows.
Culture & Benefits
- Comprehensive benefits package including medical, vision, and dental coverage.
- Generous time-off policy and 401k plan contributions.
- Home office improvement stipend and annual education/wellness stipends.
- Daily healthy lunches provided in the office.
- Inclusive and diverse company environment.
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