Media Analyst

TL;DR

Media Analyst (Marketing): Planning, building, and optimizing digital advertising campaigns across platforms like Google Ads, Facebook Ads, and Amazon Ads with an accent on data analysis and performance reporting. Focus on managing multi-platform campaigns, client communication, and providing strategic insights to improve team performance.

Location: Must be based in Philadelphia, PA. Candidates must be authorized to work in the US for at least 3 years.

Salary: $70,000 - $85,000

Company

A marketing agency with over 25 years of experience specializing in digital media planning and buying for global entertainment, sports, and major consumer brands.

What you will do

• Plan, execute, and optimize digital campaigns across various ad platforms including Reddit, Criteo, and CTV.
• Perform data analysis and generate performance reports using Google Analytics and custom Excel models.
• Maintain direct communication with clients to share campaign insights and optimization recommendations.
• Contribute to team strategy by staying current on digital marketing trends and emerging platforms.
• Participate in the training and mentoring of junior staff members.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• Minimum 2+ years of experience in Digital Marketing.
• Advanced proficiency in Google Ads, Facebook Ads, and Amazon Ads.
• Strong analytical skills and ability to manage multiple projects simultaneously.
• Must be authorized to work in the US for at least 3 years.
• Professional communication skills for daily client interaction.

Culture & Benefits

• Comprehensive health, dental, vision, and pet insurance.
• 401(k) retirement plan with up to 5% safe harbor contribution.
• Flexible and dependent care savings accounts.
• Commuting and wellness stipends.
• Paid time off and paid family leave.
• Professional development and career growth opportunities.