Creative Strategist (Sonic Branding)

TL;DR

Creative Strategist (Sonic Branding): Crafting strategic foundations for sonic branding projects by translating brand identity into clear creative direction with an accent on cultural insights, audience behavior, and sound-based communication. Focus on bridging complex brand requirements with creative execution to build consistent, impactful sonic identities across various touchpoints.

Location: Hybrid (Berlin, London, or Munich) - Must be able to work from the office approximately four days per week.

Company

hirify.global is a global branding agency and part of the WPP network, specializing in innovative strategic counsel and creative design.

What you will do

• Develop strategic frameworks for sonic branding by utilizing research and market insights.
• Translate brand positioning into actionable creative briefs for the production team.
• Create sonic identity guidelines to ensure brand consistency across all touchpoints.
• Collaborate with Creative, Research, and Client Services teams to test and refine concepts.
• Present strategic narratives to clients with clarity and impact.
• Navigate complex brand challenges to uncover unique sonic opportunities.

Requirements

• Must be able to work in a hybrid capacity from Berlin, London, or Munich.
• Proven experience in brand strategy, creative strategy, or a related field.
• Strong research, insight generation, and brand positioning capabilities.
• Excellent storytelling and presentation skills using tools like PowerPoint or Keynote.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Collaborative mindset with a focus on problem-solving.

Nice to have

• Previous experience in sonic branding, music branding, or audio-led projects.
• Deep interest in the intersection of sound, strategy, and emerging cultural trends.

Culture & Benefits

• International, creative work environment with a diverse team.
• Flexible hybrid work setup with a strong focus on team collaboration.
• Comprehensive development opportunities including LinkedIn Learning and Headspace.
• Practical benefits including pension plan contributions and local transport support (Deutschlandticket).
• Open and flat organizational hierarchy focused on growth and professional support.