Director Of Marketing (BPO)

TL;DR

Director of Marketing (BPO): Leading demand generation and brand positioning strategies for Contact Center and BPO services with an accent on enterprise sales alignment and ABM execution. Focus on designing multi-channel campaigns, optimizing the marketing-to-sales funnel, and translating operational capabilities into compelling value propositions.

Location: Must be based in New York, NY, USA

Salary: $170,000–$195,000

Company

hirify.global provides specialized business process outsourcing, contact center solutions, and enterprise software services.

What you will do

• Define and execute marketing strategies for Contact Center and BPO service offerings.
• Design and optimize multi-channel demand generation and account-based marketing (ABM) campaigns.
• Partner with Sales leadership to create enablement tools and participate in discovery calls and proposals.
• Develop messaging frameworks and value propositions tailored to SMB and large enterprise client segments.
• Track pipeline metrics and revenue progression using Salesforce to optimize marketing tactics.
• Collaborate with Global President and CMO to align marketing, sales, and product strategies.

Requirements

• 8+ years of B2B marketing experience in BPO, CX, or professional services.
• Proven track record in demand generation and scaling pipeline growth.
• Deep understanding of enterprise sales cycles and consultative selling.
• Proficiency in CRM and marketing automation platforms.
• Ability to operate as a hands-on strategic leader in a collaborative environment.
• Must be eligible to work in the United States.

Culture & Benefits

• Strategic role with significant impact on service go-to-market and revenue growth.
• Collaboration with executive leadership including the Global President and Group CMO.
• Access to in-house shared services for creative, digital, and corporate communications.
• Opportunity to represent the firm at industry events and drive market expansion.