Paid Digital Marketing Manager (SaaS)

TL;DR

Paid Digital Marketing Manager (SaaS): Owning and optimizing paid search and paid social campaigns with an accent on demand generation strategies, experimentation, and cross-functional collaboration. Focus on translating performance data into strategy, experimentation, and continuous optimization to drive marketing-sourced pipeline.

Location: Lindon, Utah

Company

hirify.global is an employee recognition and rewards platform.

What you will do

• Own the strategy, execution, and ongoing optimization of paid search and paid social campaigns.
• Manage multi-million dollar campaigns across platforms including Google Ads, LinkedIn, Meta, and other paid social channels.
• Develop and execute A/B tests for ad copy, creative, headlines, CTAs, and audience targeting.
• Partner with web and creative teams to test and optimize landing pages and conversion paths.
• Monitor and optimize performance against KPIs such as CTR, CVR, CPL, PPD, and ROAS.
• Analyze campaign results and translate insights into clear action plans and recommendations.

Requirements

• 5-8+ years of hands-on experience managing paid digital marketing campaigns.
• Strong experience with paid search and paid social platforms, including Google, LinkedIn, and Meta.
• Demonstrated experience running A/B tests on ads and creative.
• Experience working with web teams to improve landing page performance.
• Strong analytical skills and comfort working with performance data.
• A growth mindset with a desire to learn, test new ideas, and develop new skills.

Nice to have

• B2B or SaaS marketing experience.
• Experience with GA4 and/or Google Tag Manager.
• Experience with CRO or experimentation tools.
• Strong performance-oriented copywriting skills.

Culture & Benefits

• Clear ownership of paid search and paid social.
• Strong emphasis on experimentation and optimization.
• Close collaboration with web and creative teams.
• Opportunity to make a measurable impact on growth.