TL;DR
Growth Marketing Manager (B2B SaaS): Developing and optimizing multi-channel digital acquisition strategies with an accent on paid media management, landing page conversion, and pipeline generation. Focus on driving high-quality MQLs, scaling marketing spend efficiency, and utilizing data-driven insights to fuel growth for a cloud-native platform.
Location: Must be based in Ireland, the United Kingdom, or the US (East Coast) with full right to work independently.
Company
hirify.global is a fully managed SaaS platform providing software artifact management and supply chain security for developers and enterprises.
What you will do
- Develop and execute paid media strategy across platforms like Google Ads, Reddit Ads, and LinkedIn Ads.
- Manage the paid media budget to maximize ROI, pipeline impact, and channel efficiency.
- Conduct continuous A/B testing on ad creatives and landing pages to improve conversion rates.
- Define, monitor, and report on key performance metrics including CPL, CPA, MQLs, and SQLs.
- Identify and test new marketing channels to assess viability and scalability.
- Collaborate with marketing teams to optimize the end-to-end web conversion funnel.
Requirements
- 3-5+ years of hands-on experience in growth or performance marketing within a B2B SaaS environment.
- Deep expertise in managing advertising campaigns aimed at generating pipeline and awareness.
- Proficiency in data analysis using tools like Google Analytics and BI software.
- Experience working within CRM and Marketing Automation ecosystems.
- Must be based in Ireland, the United Kingdom, or the US (East Coast).
- Must have the right to work independently without requiring sponsorship.
Nice to have
- Experience managing organic social media strategy in a B2B context.
- Knowledge and experience within DevOps environments.
Culture & Benefits
- Comprehensive health, dental, and vision insurance coverage.
- Competitive compensation package including equity participation.
- Flexible working policies and generous annual leave.
- Professional development budget for conferences, training, and certifications.
- Supportive, trust-centric environment within a fast-growing Series B startup.
- Occasional travel required for team meetings and customer events.
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