Crm & Customer Experience (Cx) Lead

TL;DR

CRM & Customer Experience (CX) Lead: Leading the development of end-to-end CRM and e-CRM strategies, focusing on creative, engaging, and high-conversion customer journeys. Focus on implementing advanced personalization, automation rules, and dynamic content strategies using Salesforce Marketing Cloud (SFMC) to drive measurable business impact.

Location: Hybrid in Frankfurt, Germany. You can work from home on Mondays and Fridays.

Company

hirify.global is a marketing and communications network that combines pan European collaboration with local expertise and execution.

What you will do

• Lead the development of end-to-end CRM and e-CRM strategies, focusing on creative, engaging, and high-conversion customer journeys.
• Deep-dive into customer data to identify pain points and map sequential experiences that turn users into advocates.
• Act as the subject matter expert in Salesforce Marketing Cloud, implementing advanced personalization, automation rules, and dynamic content strategies.
• Define, track, and optimize key performance indicators (KPIs) such as CLV (Customer Lifetime Value), retention rates, and conversion.
• Collaborate with Data Analytics, Web, and Creative teams to ensure a seamless, omni-channel brand experience.

Requirements

• Bachelor’s or Master’s degree in Business, Marketing, or a related field, supplemented by professional CX or Salesforce certifications.
• Proven track record with Salesforce Marketing Cloud (SFMC) and a deep understanding of CRM technical architectures and data integration.
• A strong analytical mindset with the ability to translate complex data sets into clear strategic roadmaps.
• Experience managing high-stakes campaigns in fast-paced environments with a relentless focus on quality and detail.
• Background in the automotive industry is highly valued.

Culture & Benefits

• Work with colleagues from all over the world in a pleasant and supportive environment.
• Enjoy subsidized lunches thanks to our meal voucher program.
• Opportunity to develop professionally and personally.
• You can work from another country for up to two weeks per year.
• Ergonomic equipment and first-class infrastructure help you do your best work.
• Support with your gym membership and access to exclusive offers via our company platform.