Marketing Lead (Life Sciences)

TL;DR

Marketing Lead (Life Sciences): Building and executing audience engagement strategies for pharmaceutical, biotech, and medical device sectors with an accent on webinar programs, content storytelling, and community growth. Focus on driving pipeline through high-impact digital campaigns, social media thought leadership, and cross-functional collaboration with internal experts.

Location: Based in or able to work from Cape Town (South Africa) or Medellin (Colombia).

Company

hirify.global is a global leader in language services and technology solutions, supporting organizations worldwide with multilingual content management and business communication.

What you will do

• Design and execute audience engagement strategies for pharma, biotech, and medical device stakeholders.
• Lead end-to-end production of webinars, virtual panels, and podcasts, including coaching subject matter experts.
• Develop and manage social media programs across LinkedIn to drive community engagement and brand visibility.
• Create segmented email nurture campaigns to move audiences from awareness to sales pipeline.
• Collaborate with product, sales, and customer success teams to surface insights and develop educational content.
• Track and analyze performance metrics to refine engagement strategies and optimize campaign ROI.

Requirements

• 5+ years in product marketing, content marketing, or demand generation.
• Strong experience in B2B professional services, SaaS, or localization industries.
• Proven track record of producing webinars or virtual events with measurable business impact.
• Expertise in LinkedIn social media strategy and B2B community management.
• Proficiency with marketing automation and webinar platforms like HubSpot, Marketo, or ON24.
• Exceptional written communication and storytelling skills.

Nice to have

• Experience in the Life Sciences industry.
• Video production and editing skills for social-first content.
• Background in customer advocacy or community building.

Culture & Benefits

• Opportunity for creative autonomy to build programs from the ground up.
• High-impact role within a high-growth, high-stakes industry sector.
• Cross-functional collaboration with global teams of experts.
• Professional development and support in a global organization.