Research Specialist (Marketing)

TL;DR

Research Specialist (Marketing): Identifying senior decision-makers and executing marketing campaigns to promote business summits with an accent on lead generation and targeted prospecting. Focus on building accurate contact lists and optimizing outbound communication strategies for C-level executives.

Location: In-person role located in Cape Town

Company

Global business intelligence and event marketing company operating in over 20 countries with a focus on high-level content and networking platforms for C-level executives.

What you will do

• Identify senior decision-makers (CEOs, CFOs, Directors) that align with summit themes and objectives.
• Create targeted prospect lists using CRM tools, databases, and LinkedIn.
• Provide accurate and current client information to support the company's marketing campaigns.
• Plan and monitor marketing campaigns to generate referrals for sponsorship sales and direct marketing.
• Contribute to the overall effectiveness and execution of outbound event marketing.

Requirements

• Recognized degree or diploma in any discipline (Marketing or Business Administration preferred).
• Demonstrable experience in lead generation or excellent research abilities.
• Proficiency in Microsoft Office applications and general computer literacy.
• Excellent knowledge of the English language.
• Must be based in Cape Town for in-person work.
• Ability to start immediately.

Nice to have

• 1-2 years of practical marketing experience.
• French language proficiency.

Culture & Benefits

• Comprehensive induction training, ongoing mentoring, and continuous on-the-job development.
• Clear career progression and promotion opportunities based on high performance.
• Professional work environment.
• Attractive basic salary and commission package.