Yield Management Analyst (Marketing)

TL;DR

Yield Management Analyst (Marketing): Planning, executing, and optimizing paid media campaigns across digital platforms with an accent on campaign performance, margin analysis, and data-driven optimization. Focus on managing campaign lifecycles, ensuring high engagement through targeted copy, and collaborating across teams to troubleshoot implementation and tracking challenges.

Salary: $60,000 - $66,300

Company

hirify.global is a leading provider of health information services, serving consumers and professionals through trusted online portals and applications.

What you will do

• Plan, execute, and optimize paid campaigns on Facebook, Google, and Outbrain.
• Write engaging ad copy aligned with the brand voice to drive on-site engagement.
• Manage campaign assets including landing pages, creative, and tracking parameters.
• Oversee quality assurance processes to ensure accurate pacing and performance.
• Troubleshoot live campaign issues in collaboration with cross-functional teams.
• Analyze campaign metrics and deliver regular reports on profit margin analysis.

Requirements

• Bachelor’s Degree or equivalent required.
• 2+ years of digital media and social campaign marketing experience.
• Expertise in Microsoft Excel is a must.
• Strong analytical skills with experience in campaign structure and KPI management.
• Excellent grammar, writing, and project management skills.

Nice to have

• Experience with Adobe Analytics.
• Experience with Tableau.

Culture & Benefits

• Comprehensive health insurance including medical, dental, and vision.
• 401(k) retirement plan with employer matching.
• Generous paid time off policy including vacation and sick leave.
• Life and disability insurance coverage.
• Employee Assistance Program (EAP) and commuter benefits.