Senior Marketing Specialist (Healthcare)

TL;DR

Senior Marketing Specialist (Healthcare): Develop and execute strategic portfolio marketing and go-to-market plans for medical education in the NOAM region with an accent on B2B marketing, cross-functional collaboration, and thought leadership. Focus on positioning, messaging, omni-channel campaigns, and event strategy to influence decision-makers and maximize market reach.

Location: Remote - USA Nationwide

Salary: $71,600 - $143,300 (varies by location)

Company

Global leader in information and analytics supporting science, healthcare, and medical education with innovative technologies and data-driven insights.

What you will do

• Collaborate with commercial, strategy, sales, and product teams on go-to-market decisions and lead positioning, messaging, branding, and sales enablement for medical education products in NOAM.
• Align B2B and DTC marketing strategies to optimize revenue and market reach.
• Develop key messaging platforms based on research to ensure thought leadership resonance with NOAM B2B personas and decision-makers.
• Execute dynamic omni-channel marketing plans to drive brand awareness, lead generation, and market retention.
• Optimize in-person event and exhibition strategies to maximize investment and scalability across markets.

Requirements

• Proven experience in marketing, communications, or related field.
• Preference for B2B product marketing and event/conference experience.
• Background in healthcare or medical education preferred.
• Relevant educational background.
• Proficiency with Microsoft Office Suite and marketing automation systems.
• Location: Must be based in the USA

Culture & Benefits

• Flexible working hours to support work-life balance.
• Comprehensive health, dental, and vision benefits.
• 401(k) retirement plan with company match and employee share purchase plan.
• Wellness programs including Headspace app subscription and employee assistance.
• Family benefits including bonding, adoption, and surrogacy support.
• Paid leave for volunteering and participation in employee resource groups.

Hiring process

• Structured and fair hiring process with accommodations available for disabilities or other needs.
• Application deadline: 18.04.2026.