Senior Manager, Marketing Performance

TL;DR

Senior Manager, Marketing Performance: Building and optimizing marketing measurement and analytics frameworks to evaluate long-term impact with an accent on Marketing Mix Modeling (MMM) and multi-touch attribution. Focus on developing scalable forecasting models, driving data-driven decision-making, and translating complex analytical findings into actionable strategic recommendations.

Location: Must be based near a hirify.global office in Birmingham, San Francisco, or Minneapolis (Hybrid)

Salary: $75,200–$120,000

Company

hirify.global is a retail tech company connecting customers to high-quality delivery services from local retailers.

What you will do

• Serve as the subject matter expert for the Marketing Mix Modeling (MMM) platform to improve measurement capabilities.
• Lead modeling and analysis to connect marketing investments to revenue and overall business outcomes.
• Develop and scale marketing frameworks to support annual planning and quarterly forecasting cycles.
• Analyze campaign performance data to uncover trends, risks, and opportunities for optimization.
• Translate cross-channel analytical insights into actionable recommendations for executives and stakeholders.
• Partner with channel owners to define success metrics and ensure alignment with strategic business goals.

Requirements

• 8+ years of experience in marketing analytics, insights, or effectiveness roles.
• Deep technical expertise in Marketing Mix Modeling (MMM), Multi-Touch Attribution, and incremental testing.
• Proven ability to develop and scale marketing frameworks within matrixed organizations.
• Proficiency in measurement platforms and data visualization techniques.
• Strong communication skills with the ability to influence cross-functional teams and stakeholders.
• Attention to detail for high-quality reporting and ROI modeling.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance coverage.
• Enrollment eligibility in the company 401(k) plan.
• Discretionary vacation policy for exempt team members.
• Paid holidays and sick leave.
• Eligibility for annual bonus and restricted stock units.
• Supportive culture focused on belonging and professional growth.