Programmatic Campaign Manager (Healthcare)

Location: Newark, New Jersey, United States

Salary: $85,000–$95,000 per year; eligible for a discretionary company bonus based on business results.

Company

hirify.global's programmatic advertising team develops and manages campaigns for clients in the healthcare sector.

What you will do

• Develop and lead multi-channel programmatic strategies across display, video, OTT, DOOH, audio, and native advertising.
• Manage the full campaign lifecycle, including planning, setup, optimization, monitoring, reporting, and attribution.
• Negotiate direct and PMP deals, identify efficient data segments, and oversee audience uploads in DMPs.
• Collaborate with analytics, ad operations, and creative teams on tag management, creative recommendations, and performance insights.
• Serve as a primary contact for clients and media partners while integrating reporting tools such as Dataroma and Tableau.
• Mentor junior team members, review campaign builds, support new business pitches, and share programmatic best practices.

Requirements

• 3+ years of hands-on experience in programmatic media buying and planning across multiple channels.
• Strong knowledge of digital media metrics, audience segmentation, targeting, campaign optimization, and ROI analysis.
• Proficiency with DSPs including Yahoo DSP and The Trade Desk, DMPs, LiveRamp, ad verification, attribution, and tagging systems.
• Experience with Google Analytics, Excel, reporting platforms, tracking pixels, conversion tracking, and attribution models.
• Strong organizational, analytical, project management, communication, and problem-solving skills.
• Healthcare marketing experience and familiarity with HIPAA compliance are preferred.

Culture & Benefits

• Collaborative, proactive, and adaptable team environment focused on continuous learning and programmatic innovation.
• Health insurance including medical, dental, and vision coverage.
• Paid time off, including vacation, sick leave, and flexible holiday days.
• 401(k) retirement plan with employer matching.
• Life and disability insurance, employee assistance program, and commuter or transit benefits where applicable.