14 часов назад
Programmatic Media Senior Associate (Programmatic Advertising)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Programmatic Media Senior Associate (Programmatic Advertising): Lead the execution and optimization of programmatic campaigns across video, display, digital OOH, audio, native, CTV, and app channels with an accent on campaign management, cross-functional coordination, and data-driven performance analysis. Focus on managing budgets and pacing, negotiating with vendors, building reports in Alli, and mentoring coordinators and associates.
Location: Dallas, TX; New York, NY; Boston, MA
Company
is a global independent platform company combining business strategy, media, creative, and data through its proprietary Alli operating system.
What you will do
- Lead the setup, trafficking, daily management, optimization, and pacing of programmatic campaigns against client KPIs.
- Own digital programmatic initiatives across video, display, digital OOH, direct publisher partnerships, CTV, OLV, audio, native, and app channels.
- Collaborate with media operations, account services, analytics, creative, and media strategy teams.
- Manage RFPs and vendor negotiations, identifying cost-effective and innovative campaign opportunities.
- Develop performance reports, present optimization strategies, and provide actionable client recommendations.
- Use Alli to customize alerts, analyze data, build reporting tools, manage budgets, and forecast monthly goals while mentoring team members.
Requirements
- 3+ years of experience in digital media and programmatic advertising.
- Bachelor’s degree or equivalent experience.
- Knowledge of analytics, marketing metrics, marketing planning and analysis, and database marketing.
- Familiarity with ad exchanges, ad servers, and demand-side platforms.
- Proficiency in Microsoft Excel and SQL, with an understanding of measurement systems.
- Strong collaboration, communication, adaptability, customer focus, and people-focused leadership skills.
Culture & Benefits
- Learning and development programs, mentorship, and career advancement support.
- Paid time off, holiday allowances, paid parental leave, and retirement or pension plans with contribution matching.
- Healthcare, fertility and family support, pet insurance, lifestyle spending accounts, and commuter benefits where available.
- Annual bonus eligibility and eight paid give-back hours for volunteering.
- AI Enterprise access and weekly AI training sessions.
- Inclusive, collaborative culture focused on innovation, continuous improvement, employee development, and client impact.
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