9 дней назад
Commerce Programmatic Lead (Retail Media)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Commerce Programmatic Lead (Retail Media): Leading the execution and optimization of programmatic campaigns across video, display, digital OOH, retail media, and direct publisher partnerships with an accent on cross-channel strategy, campaign measurement, and client performance. Focus on managing RFPs and vendor negotiations, using Alli for data analysis and reporting, forecasting budgets, identifying testing opportunities, and mentoring programmatic teams.
Location: Boston, MA, United States
Company
is a global independent platform company integrating business strategy, media, creative, and data through its proprietary Alli operating system.
What you will do
- Lead programmatic campaign setup, trafficking, daily management, optimization, pacing, and budget forecasting.
- Own digital programmatic initiatives across video, display, digital OOH, retail media, and direct publisher partnerships.
- Collaborate with media operations, account services, analytics, creative, retail operations, retail media, and strategy teams.
- Manage RFP processes and vendor negotiations to build innovative and cost-effective partnerships.
- Prepare client reports with performance insights, optimization strategies, and actionable recommendations.
- Use Alli to customize alerts, analyze data, create reporting tools, identify tests, and mentor coordinators and associates.
Requirements
- 4+ years of experience in digital media and programmatic advertising.
- Bachelor’s degree or equivalent experience.
- Experience with retail media networks such as Amazon and Walmart.
- Knowledge of ad exchanges, ad servers, DSPs, analytics, marketing metrics, measurement systems, and database marketing.
- Channel expertise across CTV, OLV, display, audio, native, DOOH, and app advertising.
- Proficiency with Microsoft Excel and SQL, along with strong communication, collaboration, adaptability, and people-focused leadership skills.
Culture & Benefits
- Professional development programs, mentorship, and career advancement support.
- Paid time off, holiday allowances, paid parental leave, and retirement or pension programs with contribution matching.
- Healthcare coverage, fertility and family support, pet insurance, lifestyle spending accounts, and commuter benefits where available.
- Annual bonus eligibility and 8 give-back hours for volunteering.
- AI Enterprise accounts and weekly AI training sessions.
- Benefits vary by country, location, and geography.
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