Senior Paid Media Manager

Location: North Bethesda, Maryland, United States — Corporate Headquarters

Salary: $99,919–$125,000 annual salary, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor operating 7,500 hotels across more than 45 countries and territories.

What you will do

• Lead full-funnel paid media strategy and execution across Paid Search, Paid Social, Display, and Video.
• Guide channel mix, optimization approaches, media investment recommendations, and performance strategy.
• Manage day-to-day agency partnerships, including prioritization, execution quality, optimization planning, and accountability.
• Monitor campaign performance, translate data into actionable insights, and recommend improvements.
• Manage paid media budgets and forecasts, including pacing, allocation, ROI, and financial accuracy.
• Partner with Brand, Creative, Analytics, Finance, and external agencies on testing, measurement, attribution, and continuous improvement.

Requirements

• 6+ years of experience in performance or paid media, with hands-on ownership across paid search, paid social, programmatic display and video, metasearch, or affiliate marketing.
• Experience managing agency partners and influencing outcomes without direct authority.
• Experience operating as a senior individual contributor and owning complex programs end-to-end.
• Hands-on experience with major media platforms such as Google Ads, Meta Ads Manager, DV360, or The Trade Desk.
• Working knowledge of ad tech, analytics, measurement tools, incrementality testing, attribution modeling, and performance frameworks.
• Bachelor’s degree in Marketing, Business, or a related field; strong Excel and presentation skills.

Nice to have

• Google Ads or Meta Blueprint certification.
• Experience with Google Marketing Platform, Adobe Analytics, or Flashtalking.

Culture & Benefits

• Medical, dental, and vision coverage.
• Paid holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious-observance leave.
• Retirement and health savings benefits.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.
• Values include respect, boldness, speed, curiosity, integrity, and continuous growth.