Product Marketing Lead (SaaS)

Location: Must be based in Ireland and able to work hybrid from the Dublin office

Company

&Open is a B Corp-certified global gifting platform that helps companies send gifts at scale with a focus on reducing waste and increasing impact.

What you will do

• Own product marketing strategy for the platform, driving feature adoption and expansion among existing customers.
• Create adoption-focused content and assets, including in-app messaging, onboarding flows, one-pagers, email sequences, video walkthroughs, help centre content, and release notes.
• Partner with Product to translate roadmap initiatives into positioning, messaging, and go-to-market plans.
• Build and manage launch plans for new features and platform updates with Sales, Customer Success, Marketing, Design, and Content.
• Develop sales and customer success enablement materials such as battlecards, demo scripts, and case studies.
• Use product usage data and customer feedback to identify adoption gaps, prioritise work, and report on campaign metrics.

Requirements

• 5+ years of product marketing experience, ideally in a B2B SaaS company, with a record of driving product adoption through content and campaigns.
• Experience producing marketing assets end-to-end, including writing, briefing designers, and independently shipping content.
• Strong writing skills and the ability to translate technical product features into customer-facing value.
• Experience partnering with Product, Sales, and Customer Success on launches.
• Comfort using product usage and analytics data to inform content strategy.
• Based in Ireland and able to work hybrid from the Dublin office.

Nice to have

• Experience working in a fast-paced startup environment.

Culture & Benefits

• Hybrid working model from the Dublin head office.
• Company pension and healthcare cover.
• 25 days of annual leave plus 2 company days.
• Paid maternity and paternity leave.
• Employee stock options plan.
• Fast-paced startup environment with a focus on global impact and considerate acts of care.

Hiring process

• Most candidates complete the process in less than two weeks.
• No new or original work is required during interviews.