Regional Marketing Director (Gamedev)

TL;DR

Regional Marketing Director (APAC): Driving regional marketing strategies and executing product launch plans to support sales objectives with an accent on retail partner alignment and regional market expansion. Focus on maximizing campaign ROI, coordinating cross-functional marketing efforts, and monitoring competitive landscape to lead market share growth.

Location: Singapore

Company

A global leader in gaming hardware and technology, committed to revolutionizing the gaming experience through innovative products and community-driven initiatives.

What you will do

• Develop and execute comprehensive regional marketing strategies and NPI (New Product Introduction) plans.
• Manage marketing budgets, track performance, and drive execution to maximize ROI across campaigns.
• Collaborate with regional and global teams to localize or develop product campaign assets.
• Maintain strategic relationships with key retail partners, distributors, and external agencies.
• Plan and execute participation in regional industry events and store promotions.
• Analyze market factors, demographic trends, and competitor activity to identify growth opportunities.

Requirements

• Minimum 15 years of professional marketing experience in gaming, tech, or retail sectors.
• Deep understanding of the gaming industry, consumer electronics, and the gamer mindset.
• Proven ability to manage marketing budgets and deliver against sales and revenue objectives.
• Excellent verbal and written communication skills for a multi-national team environment.
• Willingness to travel for business and partner coordination.
• Strong grasp of marketing trends and strategic planning.

Nice to have

• Understanding of esports ecosystem.
• Proficiency with AI tools like MS Co-pilot to enhance marketing workflows.

Culture & Benefits

• Opportunity to impact a global brand and work within a diverse, multi-national team.
• Accelerated personal and professional growth through an immersive, gamer-centric culture.
• Commitment to an inclusive and fair workplace with reasonable accommodations provided.
• Engagement in a global mission to revolutionize the gaming industry.