Product Manager (AI)

TL;DR

Product Manager (AI): Driving the digital transformation of historical media assets into an AI-powered ecosystem with an accent on commercial value discovery and metadata automation. Focus on building scalable tools for internal creators and global markets while ensuring product-market fit through data-driven user research.

Location: Must be based in Australia with legal right to work. The role follows a hybrid model.

Company

hirify.global is Australia’s largest locally owned media company, managing a diverse portfolio of trusted television, radio, digital, and publishing brands.

What you will do

• Own and manage the digital archive roadmap, translating strategy into actionable features.
• Conduct research on user personas and pricing models to identify B2B and B2C revenue streams.
• Collaborate with Engineering and Data Science teams to develop AI-driven content search and tagging capabilities.
• Execute data-driven experiments to improve content discoverability and user engagement metrics.
• Bridge the gap between technical teams and stakeholders through regular presentations and workshops.

Requirements

• 4-6+ years in digital product management within media, B2B SaaS, or content-heavy products.
• Must have the right to lawfully work and live in Australia.
• Experience working with large datasets and Media Asset Management (MAM) tools.
• Strong interest or experience in applying AI/ML to content tagging and automation.
• Ability to translate complex technical concepts for cross-functional partners and stakeholders.
• User-centric approach to product development supported by data analysis.

Culture & Benefits

• Flexible work arrangements including hybrid options.
• Access to exclusive experiences and behind-the-scenes perks at media brands.
• Digital newspaper subscription to company mastheads.
• Commitment to a safe, respectful, and inclusive working environment.