Manager, Global Franchise Marketing (Gamedev)

TL;DR

Manager, Global Franchise Marketing (Gamedev): Defining end-to-end franchise strategy for Matchbox and Thomas with an accent on licensing initiatives, cross-functional brand planning, and multi-generational consumer engagement. Focus on driving business growth through integrated global marketing programs and executing complex multi-year franchise roadmaps.

Location: El Segundo, California

Salary: $122,400–$153,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company behind iconic brands like Barbie, Hot Wheels, and Thomas & Friends.

What you will do

• Develop long-term global franchise vision and strategy grounded in consumer insights and market trends.
• Lead global licensing strategy to drive revenue beyond core toy business segments.
• Partner with brand leads to build cross-franchise tentpole plans and marketing initiatives.
• Collaborate with commercial teams to create omnichannel retail activations and content programs.
• Manage franchise pitch materials, budgets, and global 360° franchise communications.
• Ensure disciplined execution of franchise calendars, milestones, and project trackers.

Requirements

• 6+ years (or 4+ with MBA) of experience in brand, franchise, or integrated marketing.
• Proven track record in franchise strategy and cross-functional leadership.
• Experience managing multi-generational or heritage franchises.
• Strong background in global marketing and international business.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple complex workstreams in a fast-paced environment.

Culture & Benefits

• Comprehensive benefits package and competitive total pay programs.
• Inclusive, performance-driven culture with an emphasis on collaboration and innovation.
• Resources and support for professional development and reaching full potential.
• Dynamic environment working on globally recognized entertainment and toy brands.