Integrated Marketing Manager

TL;DR

Integrated Marketing Manager (Marketing): Leading holistic cross-channel brand and product marketing campaigns with an accent on speed-to-market and trend-driven initiatives. Focus on aligning business goals with consumer-centric storytelling, project management, and collaborative execution across multi-functional teams.

Location: Onsite in Burbank, CA.

Salary: $90,610–$110,500 annually.

Company

hirify.global is a leading purveyor of pop culture and licensed collectibles, housing one of the largest portfolios of characters and fandoms in the industry.

What you will do

• Lead speed-to-market programs and integrated 360-degree marketing efforts.
• Write strategic, insights-driven marketing briefs based on cross-functional inputs.
• Define and track KPIs to measure campaign performance against business and engagement goals.
• Serve as the project management lead, overseeing timelines, deliverables, and communication across teams.
• Develop cohesive cross-channel stories that drive consumer engagement and direct action.
• Collaborate with product marketing, DTC, social media, and influencer teams to bring campaigns to life.

Requirements

• 5-7 years of marketing management experience.
• Expert knowledge in integrated marketing program strategy and multi-channel execution.
• Strong storytelling skills with a deep understanding of full-funnel marketing tactics.
• Ability to leverage sales metrics, consumer trends, and insights to inform strategy.
• Strong communication and presentation skills, with a proven ability to lead through influence.
• Must be based in or able to commute to Burbank, CA.

Culture & Benefits

• Competitive compensation package including discretionary bonuses and restricted stock units.
• Full benefits package.
• 401(K) plan with company matching.
• Creative and collaborative work environment focused on pop culture.