Sr. Director, Brand Management (Gamedev)

TL;DR

Sr. Director, Brand Management (Gamedev): Building a global go-to-market strategy for Magic: The Gathering, driving brand growth and player engagement with an accent on integrated campaign planning and co-creation with regional teams. Focus on translating player insights and cultural trends into compelling stories and campaigns, and leading a team of brand managers to drive transformation.

Location: Renton, WA, United States

Salary: $195,800 to $293,800

Company

hirify.global connects people around the world through play and imagination.

What you will do

• Build the global go-to-market strategy through integrated campaign planning.
• Champion the Magic brand internally and externally, partnering with various teams to ensure brand consistency.
• Partner on a global-to-local model for campaigns, co-defining objectives and providing adaptable campaigns.
• Lead the brand, creative, and creative production tripod from brief to launch.
• Fuse brand tracking, social listening, player analytics, and cultural signals into tests and choices.
• Lead, coach, and grow a team of Brand Managers, fostering collaboration and transformation.

Requirements

• 12+ years leading brand at passion brands, ideally in gaming/entertainment/live-ops.
• Portfolio of global, integrated campaigns with toolkits regions can use.
• Expert at paid/owned/earned/creator orchestration; fearless brief writer and storyteller.
• Fan-first instincts and data fluency to turn insight into bold choices.
• Inclusive people leader who builds diverse, high-performing teams and coaches with candor and care.

Culture & Benefits

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!