Senior Platform Marketing Manager (Fintech)

TL;DR

Senior Platform Marketing Manager (Fintech): Driving measurable growth and adoption for adviser-facing investment platforms with an accent on multi-channel campaign strategy and commercial performance. Focus on positioning complex financial solutions, using behavioral science to influence adviser behavior, and ensuring marketing activity directly contributes to net flows and platform revenue.

Location: Must be based in the UK and able to work in a hybrid capacity (2-3 days per week in Manchester or London); first 3 months require full-time office presence.

Company

hirify.global is a rapidly growing FTSE 250 investment platform based in the UK, supporting over 644,000 customers and managing over £100 billion in assets.

What you will do

• Lead end-to-end development and delivery of integrated marketing campaigns to drive platform growth.
• Design compelling value propositions and messaging frameworks for advisers and paraplanners.
• Partner with Sales and Product teams to align marketing activity with commercial priorities.
• Manage external agencies and internal creative/digital teams for high-quality campaign execution.
• Analyze campaign performance data to report on net flows, retention, and platform adoption.
• Maintain competitive positioning and ensure all communications meet FCA financial promotion requirements.

Requirements

• Proven experience in campaign-led marketing, specifically within investments, platforms, or financial services.
• Strong background in marketing complex B2B financial propositions within an FCA-regulated environment.
• Ability to translate complex product, tax, and regulatory concepts into persuasive stories.
• Experience using behavioral science to shape messaging and influence decision-making.
• Demonstrated commercial impact on flows, retention, or revenue growth.
• Capability to influence senior stakeholders and work cross-functionally.

Nice to have

• Curiosity about AI and data-led marketing technologies to improve effectiveness.
• Experience with CRM, audience segmentation, and behavioral data analytics.

Culture & Benefits

• Competitive salary with a discretionary bonus scheme and annual share awards.
• Flexible hybrid working model with 27-31 days of holiday plus a buy-and-sell scheme.
• Choice of pension schemes with matched contributions up to 8%.
• Health and wellbeing support including a Health Cash Plan, dental plan, and free gym.
• Personal development programs, workshops, and monthly leadership lunches.
• Supportive culture with social events, charity opportunities, and enhanced parental leave.