Marketing Specialist (Fintech)

TL;DR

Marketing Specialist (Fintech): Shaping customer understanding and engagement for Embedded Finance products with an accent on omnichannel campaign management and lifecycle communication design. Focus on building early loyalty, driving product adoption, and analyzing campaign performance to optimize customer journeys.

Location: London

Company

hirify.global is a provider of financial services focused on embedded finance products.

What you will do

• Create and optimize customer journeys to improve onboarding and product engagement.
• Design and deliver lifecycle communications for new features and awareness.
• Analyze campaign performance metrics and provide data-driven insights to stakeholders.
• Manage marketing partnerships with retailers for joint initiatives.
• Run incentive campaigns and manage budgets to drive repeat spend and brand awareness.

Requirements

• Experience in multi-channel campaign planning and execution.
• Strong background in creative campaign development from brief to asset delivery.
• Data-driven mindset with the ability to interpret key marketing performance metrics.
• Proven ability to work cross-functionally with commercial, data, and legal teams.
• Comfortable working in a fast-paced, regulated financial environment.

Nice to have

• Hands-on experience with Salesforce Marketing Cloud and basic HTML.
• Strong copywriting skills for messaging and creative design.
• Familiarity with user research tools like UserZoom.
• Experience with challenger brands in the credit and banking sector.

Culture & Benefits

• Inclusive working culture committed to diversity.
• Support for reasonable adjustments and accommodations.
• Opportunity to work within a collaborative and innovative marketing team.
• Environment focused on personal impact and professional growth in fintech.