Senior Product Marketing Manager (Adtech)

TL;DR

Senior Product Marketing Manager (Adtech): Leading go-to-market strategy, solution positioning, and adoption for advanced measurement and attribution solutions with an accent on enterprise advertiser needs and complex data frameworks. Focus on bridging product and sales teams to synthesize market insights, build compelling narratives, and elevate advertising performance trust.

Location: Must be based in the United States

Salary: $126,000–$236,000 annually

Company

hirify.global connects people with great local businesses and helps national brands achieve marketing goals through unique first-party data and advertising solutions.

What you will do

• Develop and execute go-to-market strategies for attribution solutions such as Conversions API.
• Partner with enablement and go-to-market teams to drive adoption of measurement solutions.
• Lead research initiatives to translate attribution trends and client needs into actionable product recommendations.
• Collaborate with product teams to package measurement frameworks and playbooks for key advertiser segments.
• Create marketing narratives, case studies, and web resources to strengthen market presence.
• Represent the voice of the customer in leadership forums to inform roadmap and priorities.

Requirements

• 8–10 years of relevant experience, including direct work in advertising and adtech/martech measurement.
• 4–6 years of experience in B2B Product Marketing.
• Must be based in the United States.
• Deep understanding of privacy trends, attribution methodologies, and enterprise advertiser needs.
• Experience driving end-to-end GTM strategies for technical products in fast-moving environments.
• Ability to communicate clearly and persuasively with C-suite executives.

Nice to have

• Experience leveraging AI-powered tools to optimize workflows and drive insights.

Culture & Benefits

• Comprehensive medical, vision, and dental insurance effective from day one.
• 15 days PTO, 12 paid holidays, and 1 floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy and work-from-home reimbursement.
• 401(k) retirement savings plan and employee stock purchase plan.