Ua Manager (Gamedev)

TL;DR

UA Manager (Gamedev): Purchasing mobile inventory from multiple platforms for mobile game projects with an accent on analyzing traffic efficiency and testing creatives. Focus on maintaining campaign KPIs with large budgets and improving performance through hypothesis testing.

Локация: Remote

Компания

hirify.global is one of the largest Russian developers and publishers of computer and mobile games.

Что делать

• Purchase mobile inventory from multiple platforms for mobile game projects.
• Analyze the effectiveness of purchased traffic using multiple data sources.
• Test creatives, monitor their burnout, and form hypotheses to improve creative performance.
• Maintain campaign KPIs while working with large budgets.
• Prepare reports on a weekly and monthly basis.
• Develop hypotheses to improve performance and scale purchases.

Требования

• Experience in purchasing mobile traffic from 3 years.
• Experience in purchasing mobile gamedev will be an advantage.
• Understanding of the features of a mobile application and its tracking, knowledge of what bundle, sdk, postback, in app events, GAID / IDFA are.
• Experience purchasing on platforms such as Unity, Google Ads.
• Experience launching campaigns on different types of optimization: on in app, on ROAS (value), on maximum installations.
• Experience operating budgets from $30-$50k / month or more.
• Experience with Appsflyer / Adjust / MyTracker.
• Proficiency in excel / google sheets for working with uploads from analytics systems and raw data.
• Understanding of marketing metrics, ability to read and analyze them.
• Desire to develop not only in mobile, but also in desktop UA.

Хорошо, если есть

• Worldwide purchasing experience.
• Experience with Yandex advertising monetization.

Культура и преимущества

• Extended health insurance with dental care — from the first working day.
• 100% sick leave payment (30 days per year).
• Financial bonus upon the birth of a child, pregnancy management, health insurance and gifts for children.
• Telemedicine and medical support 24/7.
• Critical illness insurance policy.
• Financial assistance in special cases.
• English classes.
• Corporate discounts.
• Additional professional training.
• Compensation for sports expenses — fitness club classes, individual training and participation in competitions.