Ecommerce Campaign Specialist

TL;DR

Ecommerce Campaign Specialist (DTC): Owning the end-to-end Go-To-Market strategy for DTC campaigns across website and email with an accent on commercial performance and data-informed execution. Focus on orchestrating cross-functional teams, managing the campaign lifecycle from planning to post-mortem, and optimizing the full customer journey.

Location: Amsterdam, Netherlands

Company

An iconic global brand empowering creators through instant photography and innovation.

What you will do

• Develop and execute end-to-end DTC GTM strategies, including objectives, audience targeting, and messaging.
• Orchestrate campaign execution across email and website, ensuring alignment with global marketing priorities.
• Define test-and-learn agendas in partnership with experimentation teams to optimize conversion rates.
• Collaborate cross-functionally with CRM, digital innovation, supply chain, and logistics teams.
• Analyze campaign performance using GA4, define KPIs, and lead post-mortem reviews to drive future results.
• Manage operational tasks including landing page creation, email calendar oversight, and asset briefing.

Requirements

• 4–6 years of experience in DTC/eCommerce trading, digital marketing, or campaign management.
• Proven track record of delivering successful go-to-market strategies.
• Proficiency with GA4, email platforms (Klaviyo), and CMS tools like Sanity.
• Strong commercial acumen and the ability to translate business goals into actionable plans.
• Excellent communication and stakeholder management skills.
• Data-driven mindset with the ability to define KPIs and analyze performance metrics.

Nice to have

• Hands-on experience with Conversion Rate Optimization (CRO) and experimentation methodologies.
• Experience with Shopify platform ecosystem.

Culture & Benefits

• Work in an entrepreneurial, fast-paced environment at a legendary brand.
• Collaborate within a supportive, globally distributed, yet small-team atmosphere.
• Opportunity to influence commercial strategy and drive high-impact initiatives.