Facebook Social Media Strategist (Marketing)

TL;DR

Facebook Social Media Strategist (Marketing): Developing and executing organic Facebook growth strategies across multiple international markets with an accent on data-driven decision-making and cross-market alignment. Focus on defining platform best practices, translating business objectives into actionable KPIs, and scaling content strategies to maintain global brand consistency.

Location: Must be based in Germany, France, the Netherlands, Italy, Spain, the UK, Poland, or the US.

Salary: €42,000–€50,000 per year (varies by location).

Company

A global travel community providing curated travel deals through a blend of smart automation and human intuition.

What you will do

• Define and own the overarching Facebook organic growth strategy across all international markets.
• Translate business objectives into measurable OKRs and initiatives.
• Set global channel KPIs and ensure consistent reporting and performance tracking across market teams.
• Act as the central point of contact for Facebook-related guidelines, best practices, and platform troubleshooting.
• Facilitate cross-market meetings to share performance insights, platform updates, and strategic decisions.
• Evaluate and recommend new platform innovations and tools to enhance channel performance.

Requirements

• 3+ years of experience in driving organic reach on Facebook.
• Strong analytical proficiency including Google Analytics, Excel, and Lookerstudio.
• Proven ability to lead initiatives and influence stakeholders in a matrix structure.
• Proactive and hands-on approach with strong problem-solving capabilities.
• Excellent communication skills with professional English proficiency.
• Must be based in Germany, France, the Netherlands, Italy, Spain, the UK, Poland, or the US.

Nice to have

• Experience with Meta Business Suite.
• Familiarity with Fanpagekarma.

Culture & Benefits

• Remote-first environment with the freedom to work abroad for up to 181 days per year.
• Equipment provided, including a MacBook and home office allowance.
• Access to mental health support sessions and Urban Sports Club membership.
• Further training budget and corporate travel industry discounts.
• Flexible working hours and two annual volunteering days.

Hiring process

• HR interview followed by a technical deep dive session.
• Hands-on craft challenge and a team meeting to assess cultural fit.