Marketing Director (InsurTech)

TL;DR

Marketing Director (InsurTech): Leading the development and execution of global marketing, brand, and communication strategies to position the platform as a trusted technology leader in the insurance sector with an accent on commercial enablement and market growth. Focus on aligning marketing with enterprise sales cycles, managing product marketing, and building a high-performing team to scale market influence.

Location: Based in London

Company

hirify.global is a London-based InsurTech firm transforming specialty (re)insurance markets through digital automation and innovative platform solutions.

What you will do

• Develop and execute a comprehensive global marketing strategy to align with commercial and market growth objectives.
• Lead PR, brand, and corporate communications to build reputation and thought leadership within the insurance industry.
• Direct product marketing initiatives to translate complex technology into clear market narratives for insurers, brokers, and MGAs.
• Partner with commercial and sales leadership to support enterprise-level sales cycles through targeted campaigns.
• Build and manage a high-performing marketing team across digital, content, events, and operations.
• Establish marketing analytics capabilities to track ROI and optimize go-to-market strategies.

Requirements

• 15+ years of marketing leadership experience in insurance, financial services, or InsurTech sectors.
• Strong expertise in B2B technology go-to-market models and enterprise marketing strategy.
• Proven ability to own and manage significant annual marketing budgets with defined ROI targets.
• Excellent communication skills with the ability to influence senior executive stakeholders.
• Deep understanding of the insurance market dynamics and the needs of global brokers and carriers.

Culture & Benefits

• Comprehensive benefits including private medical, income protection, and life insurance.
• Flexible work environment with a focus on ownership and continuous learning.
• Generous holiday allowance of 28 days plus national holidays.
• Support for professional development with learning allowances and conference leave.
• Employee perks including gym facilities, team social events, and a high-end office coffee experience in London.