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Описание вакансии
Product Marketing Manager
Company
Avara
Conditions
1 day agoLead London, England Remote Marketing Jobs by Avara
Skills
Faq Messaging Product Marketing Go-To-Market Paid Media Segmentation Stakeholder Management Analytics Communication User Journey Persona Market Intelligence Copywriting User Research Positioning Landing Page Lifecycle Email In-App Communication
About the Role
You will define and execute go-to-market plans for new features, own product positioning and messaging, and lead launches that drive awareness and adoption. You will gather qualitative and quantitative customer insights, translate them into personas and user journeys, create product marketing assets, run message testing, and measure impact to optimise outcomes. You will work closely with Product, Design and Marketing stakeholders to ensure clear, effective communication across channels.
Requirements
7+ years of experience in product marketing ideally in fintech payments or high-growth consumer tech
Proven track record of launching and scaling products
Excellent written and verbal communication skills
Deep user empathy and ability to turn insights into action
Experience with paid media
Strong analytical skills comfortable interpreting data to inform strategy
Collaborative approach and ability to work cross-functionally
Adaptability and ability to work in ambiguous fast-moving environments
Responsibilities
Own end-to-end development and execution of go-to-market plans
Ensure effective product launches that drive awareness engagement and adoption
Act as the voice of the market within the team through market intelligence and segmentation
Develop and refine messaging frameworks and lead message testing
Conduct qualitative and quantitative customer research and translate insights into personas and user journeys
Create core product marketing assets such as landing pages in-app communication lifecycle emails and FAQs
Measure report and optimise the impact of product marketing initiatives
Benefits
Work-life balance
Competitive salary and equity
Regular team events and off-sites
Medical coverage and pension
Generous paid parental leave
Generous vacation and sick leave
Work from anywhere
Paid co-working space or desk
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