Marketing Director (Medtech)

TL;DR

Marketing Director (Medtech): Spearheading a commercially-driven marketing strategy across Europe and the US with an accent on global HCP engagement and life sciences partnerships. Focus on scaling multi-regional teams, modernizing digital HCP journeys through MarTech and AI, and navigating complex regulatory environments in medical education.

Location: London-based role

Company

Medscape is a division of hirify.global and a global leader in providing trusted clinical content and medical education to healthcare professionals.

What you will do

• Define and execute the global marketing roadmap for commercial and medical affairs business units.
• Collaborate with senior leadership in sales and medical affairs to ensure alignment with life sciences regulatory standards.
• Oversee strategic positioning and execution for international medical congresses such as ASCO, ESMO, and EHA.
• Drive the adoption of advanced MarTech and AI tools to personalize the healthcare professional journey.
• Develop attribution models to demonstrate the impact of programs on physician behavior and commercial outcomes.
• Lead and mentor a multi-regional marketing team across Europe and the US.

Requirements

• 10+ years of senior marketing experience within the pharmaceutical, biotech, medical device, or medical education sectors.
• Deep understanding of medical affairs and its distinction from traditional commercial outreach.
• Proven success navigating regulatory complexities such as ABPI and EFPIA.
• Significant experience within a top-tier medical communications agency or in-house global pharma marketing role.
• Strong background managing cross-border teams and high-stakes budgets.
• Ability to operate with a player-coach mentality in a fast-paced global division.

Culture & Benefits

• Direct impact on global health outcomes by bridging clinical data and physician practice.
• Access to resources of a global industry leader combined with the agility of a market disruptor.
• Opportunity to lead strategy in a rapidly expanding commercial division.
• Exposure to cutting-edge clinical innovation and medical community leaders.