Marketing Automation Strategist (iGaming)

TL;DR

Marketing Automation Strategist (iGaming): Taking full responsibility for marketing automation and lifecycle approach for the Massachusett's iLottery program with an accent on customer engagement, personalization, and revenue growth. Focus on composing, building, and optimizing automated workflows across multiple channels while maintaining integrations with CRM and analytics platforms.

Location: Must be based in Boston, MA, US

Salary: $81,200 - $150,800 per year

Company

hirify.global is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games.

What you will do

• Take full responsibility for the complete marketing automation and lifecycle approach for the Massachusett's iLottery program.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Build and complete A/B and multivariate tests to continuously improve performance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Strong analytical skills to synthesize data into insights and recommendations.
• Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Culture & Benefits

• Comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
• Culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily.
• Team of over 8,500 people across the globe are united by company mission to bring joy to life through the power of play.