Brand Marketer (AI)

TL;DR

Brand Marketer (AI): Building Cognition's lifecycle marketing from zero to one across email and engagement programs to drive product usage and retention with an accent on email program, onboarding flows and drive self-serve conversion. Focus on building highly segmented and personalized flows based on individual usage patterns and product opportunities.

Location: On-site in San Francisco Bay Area or New York City

Company

We're an applied AI lab building end-to-end software agents.

What you will do

• Build email program and foundational sequences (onboarding, activation, re-engagement, upgrade, churn prevention).
• Write content for emails, in-platform messages, and landing pages.
• Build customized onboarding flows that help get people to their first "aha" moment with Devin.
• Own activation and retention metrics, design experiments to fix drop-offs.
• Drive self-serve conversion by nurturing free users toward paid plans.
• Leverage AI to build highly segmented and personalized flows based on usage patterns.

Requirements

• You've set up email programs or marketing automation from early stages.
• You'll write more content than anyone else on the marketing team.
• Data-obsessed and think in funnels, cohorts, and conversion rates.
• You use AI tools daily to move faster.
• Lifecycle marketing is half marketing, half product.

Nice to have

• 2-5 years of experience in lifecycle marketing, email marketing, CRM, or growth
• Built or significantly scaled an email program
• Hands-on experience with marketing automation platforms (Iterable, Braze, Customer.io, HubSpot, etc.)
• Written high-performing email copy for a technical or developer audience
• Worked with product and data teams to build event-based triggers and segmentation

Culture & Benefits

• Small and talent-dense team
• Team includes world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI.
• Solving some of the world’s biggest problems and building AI that can reason on real-world tasks.