Senior Content Specialist (SEO/AI)

TL;DR

Senior Content Specialist (SEO/AI): Leading organic growth and visibility strategies to drive revenue through expert content and Generative Engine Optimization. Focus on orchestrating a multi-platform content ecosystem while implementing AI-driven workflows to establish the brand as a primary authority in search and LLM results.

Location: Must be based in Barcelona, Spain

Salary: €32,000–€42,000

Company

hirify.global is a fast-growing, all-in-one HR software company founded in 2016, dedicated to helping SMEs automate workflows and centralize people data.

What you will do

• Develop and execute revenue-driven SEO and Generative Engine Optimization (GEO) strategies.
• Architect AI-integrated content workflows to maintain brand authority across search engines and LLMs.
• Own public pages and product landings, leading growth tests and performance optimizations.
• Orchestrate content distribution across YouTube, Reddit, and emerging platforms in collaboration with the social team.
• Analyze performance data using Google Analytics and Search Console to iterate and measure business impact.
• Collaborate with the Demand Gen team to syndicate gated content like whitepapers and reports.

Requirements

• Proven track record in content-led positioning and advanced SEO/GEO strategies.
• Strong editorial mindset with excellent writing skills capable of forming unique opinions.
• Proficiency in WordPress and technical experience with SEO and distribution platforms.
• Mastery of analytics tools for data-driven iteration and conversion optimization.
• Deep understanding of the B2B content ecosystem.
• Interest in or experience with AI-content automation and workflows.

Nice to have

• Previous experience with AI content engineering or agentic workflows.
• Experience managing growth testing for landing pages.

Culture & Benefits

• High-growth, multicultural, and friendly environment with a team of over 1000 people.
• Language classes through Yolk Academy.
• Office perks including breakfast and organic fruit.
• Pet-friendly office policy and discounts on partner services.