Marketing Operations Specialist

TL;DR

Marketing Operations Specialist: Builds and governs operational systems that power scalable, revenue-driven marketing across multiple brands and HubSpot instances with an accent on CRM structures, automation workflows, and tracking frameworks. Focus on improving efficiency through smarter processes and emerging martech capabilities, ensuring reliable attribution, and clear visibility into acquisition, retention, and cross-sell performance.

Location: Hybrid

Company

hirify.global is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online.

What you will do

• Manage CRM and Marketing Hub tools, managing properties, lifecycle stages, lead routing, and deduplication across instances.
• Build and maintain segmentation workflows, enrolment logic, suppression lists, branching rules, and re-enrolment conditions.
• Implement and maintain GTM tags, triggers, and variables across brands, including regex, URL rules, click events, and form submissions.
• Build and govern tagging and reporting logic that connects marketing operations activity to commercial outcomes.
• Actively monitor developments in marketing technology, automation platforms, and AI-powered tooling.
• Support Sales teams with day to day operations inside of HubSpot to ensure operational efficiency.

Requirements

• +3 years of technical and hands-on experience as a Marketing Operations Specialist, Marketing Automation Specialist, Martech Specialis, or similar roles
• Experience operating with HubSpot, Google Tag Manager and Google Analytics
• Methodical and detail-oriented with strong problem solving skills
• Clear and effective communicator
• Fluent in English
• Be prepared to provide proof of eligibility to work in the country you're applying for. Unfortunately, we are unable to support relocation packages or sponsorship visas.

Nice to have

• Additional Coding or AI tools are desirable
• B2B SaaS experience is a plus
• Experience working in multi-brand or multi-market environments is a strong advantage
• Any additional European languages fluency is valued

Culture & Benefits

• Commitment to caring for the environment and each other is at the heart of everything we do.
• Diversity & Inclusion are at our core.
• We value respect, openness, and trusted collaboration.
• We do not tolerate intolerance.