Senior Strategist (CRM)

TL;DR

Senior Strategist (CRM): Developing and optimizing data-driven CRM strategies to drive customer loyalty and business growth with an accent on lifecycle mapping, personalization, and cross-functional collaboration. Focus on bridging technical capabilities with strategic business objectives to deliver high-performing customer journeys.

Location: Must be based in Malaysia

Company

A global, next-generation precision marketing agency leveraging data, creativity, and technology to foster client growth through authentic customer connections.

What you will do

• Lead the formulation and implementation of data-driven CRM strategies aligned with overall business objectives.
• Design and maintain Integrated Customer Journey Management (ICJM) blueprints.
• Collaborate with technical leads to ensure strategic requirements are feasible within Salesforce Marketing Cloud (SFMC).
• Monitor key performance indicators (KPIs) and utilize A/B testing to optimize campaign performance and ROI.
• Provide strategic advisory and thought leadership to senior client stakeholders.
• Mentor and guide junior team members to foster a collaborative and high-performing team environment.

Requirements

• 6–8 years of experience in CRM strategy or customer experience (CX) management.
• Proven expertise in Salesforce Marketing Cloud (SFMC), including Journey Builder and Email Studio.
• Strong analytical skills with the ability to turn complex data into strategic narratives.
• Excellent communication skills for managing senior stakeholders and simplifying technical concepts.
• Experience in agile or sprint-based working environments.
• Ability to manage annual CRM budgets and prioritize initiatives based on performance metrics.

Nice to have

• Background in high-consideration industries such as Automotive, Finance, or Luxury.
• Familiarity with other marketing platforms like Marketo, Adobe Experience Cloud, or Hubspot.
• Agency experience or project management background.

Culture & Benefits

• Inclusive workplace that emphasizes personal well-being and diversity.
• Global collaborative environment across 15+ markets.
• Flexible work arrangements tailored to individual needs.
• Opportunities to coach and develop professional skills within a high-growth team.