Director, Gtm Marketing - Activation (Adtech)

TL;DR

Director, GTM Marketing - Activation (Adtech): Leading go-to-market strategy and execution for Activation business with an accent on driving positioning, commercialization, and pipeline acceleration for Activation solutions. Focus on partnering with business-line leadership and Sales to ensure marketing efforts are aligned to revenue priorities and executed with discipline.

Location: Remote - US Only

Salary: $145,000 -$160,000

Company

hirify.global is a leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands.

What you will do

• Develop and execute the GTM plan aligned to Activation revenue goals.
• Refine positioning and messaging to clearly differentiate in a competitive landscape.
• Partner with Business and Sales Leadership to align on growth priorities.
• Lead Commercialization & Enablement Alignment for new Activation features and packages.
• Drive Demand & Pipeline Alignment to Activation priorities.
• Coordinate Cross-Functional Execution with various marketing teams.

Requirements

• 10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing.
• Experience marketing data, SaaS, ad tech, or martech solutions.
• Strong storytelling and positioning capabilities.
• Ability to translate technical capabilities into business value.
• Experience partnering with Sales and business-line leaders.
• Data-driven and performance-oriented.

Culture & Benefits

• Competitive salary, stock options, flexible vacation.
• Medical, dental and Flexible Spending Account (FSA).
• Company Matched 401(k).
• Unlimited PTO (within reason).
• Talented co-workers and management.
• Agile Development Program (For continued learning/professional development).