Marketing Director (B2B SaaS)

TL;DR

Marketing Director (B2B SaaS): Leading the overall marketing function across strategy, demand generation, and brand development with an accent on driving measurable business growth and go-to-market alignment. Focus on scaling customer acquisition, optimizing the marketing engine, and leading a multidisciplinary team in a growth-stage environment.

Location: Must be based in the United States

Company

hirify.global is a remote-first, Y Combinator-backed startup providing a next-generation booking and communications platform for experience-based businesses like fitness studios and salons.

What you will do

• Define and execute marketing strategy aligned with revenue and growth goals.
• Lead demand generation across inbound, paid, and lifecycle channels.
• Partner with Sales, Product, and Customer Success to ensure effective go-to-market execution.
• Develop and mentor a multidisciplinary team of marketing professionals.
• Use data to refine funnel performance, channel efficiency, and marketing operations.
• Represent marketing in executive and cross-functional strategic planning.

Requirements

• 8–10 years of progressive marketing experience.
• 3+ years of experience leading and developing marketing teams.
• Deep experience in B2B SaaS and growth-stage environments.
• Demonstrated success in owning demand generation and pipeline outcomes.
• Strong analytical capability and experience with CRM and marketing automation systems.
• Must be authorized to work in the United States.

Nice to have

• Experience scaling customer acquisition in low-to-mid ACV environments.
• Background in vertical SaaS.
• Experience evolving brand positioning during company scaling phases.

Culture & Benefits

• Medical, dental, and vision health insurance.
• Flexible vacation policy and robust holiday calendar, including birthday off.
• Annual reimbursement stipend for health and lifestyle.
• Remote-first environment with provided home office equipment.
• Collaborative, supportive, and inclusive team culture.

Hiring process

• Resume screening by the team.
• Initial call with People team followed by interviews with GTM and executive leaders.
• Completion of a home assessment and presentation of a 30/60/90-day plan.