Email Marketing Growth Manager

TL;DR

Email Marketing Growth Manager (Marketing): Leading structured experimentation and optimization across the email funnel with an accent on pre-purchase conversion and post-purchase lifecycle retention. Focus on designing A/B tests, analyzing user behavior, and maximizing the business impact of email campaigns through data-driven copy and strategy.

Location: Must be based within approximately ± 4 hours of CET.

Company

Ruby Labs is a fast-growing tech company creating innovative consumer products across health, education, and entertainment industries.

What you will do

• Design, prioritize, and manage the email marketing experimentation roadmap.
• Execute A/B tests on subject lines, copy, CTAs, and content structure.
• Optimize pre-purchase conversion volumes and post-purchase activation and retention.
• Analyze performance data and user behavior to identify friction points and growth opportunities.
• Collaborate with email, growth, and product teams to implement and measure test results.
• Maintain clear documentation of experiments, hypotheses, and monetary impact on the company.

Requirements

• 3+ years of experience in email marketing.
• 2+ years of experience in growth and A/B test execution.
• Strong expertise in lifecycle marketing, CRO, and performance data analysis.
• Proficiency in tools such as Mixpanel or Customer.io.
• Fluent English.
• Ability to work within the CET ± 4 hours time zone.

Nice to have

• Experience in market and competitor research for hypothesis generation.
• Background in consumer-facing digital product environments.

Culture & Benefits

• Fully remote work environment with a focus on work-life balance.
• Unlimited paid time off policy.
• Paid national holidays.
• Company-provided MacBook.
• Flexible independent contractor engagement offering autonomy and tax efficiency.

Hiring process

• Recruiter screening (40 minutes).
• Technical interview (45 minutes).
• Final interview (30 minutes).