ASO Manager (Mobile Gaming)

TL;DR

ASO Manager (Mobile Gaming): Driving App Store visibility and user acquisition for globally successful mobile games with an accent on keyword strategy, metadata optimization, and creative asset management. Focus on analyzing conversion funnels, interpreting A/B test results, and coordinating cross-functional releases to maximize store performance.

Location: Must be based within European time zones (UTC to UTC+3)

Company

A global mobile game developer and publisher that leverages data-driven insights and AI to scale mass-market games to millions of players.

What you will do

• Own the end-to-end ASO strategy including keyword optimization, metadata management, and listing performance.
• Coordinate the production of creative assets with the design team for store testing and in-game events.
• Partner with product teams to align store updates with feature launches and major events.
• Craft data-driven materials and decks to support partnership meetings with Apple and Google.
• Manage cross-team workflows, setting timelines and ensuring stakeholders remain aligned and unblocked.

Requirements

• 3–6 years of relevant experience in project management or growth-adjacent roles.
• Must be based within European time zones (UTC to UTC+3).
• Strong ability to interpret data, conversion funnels, and A/B test results to make informed decisions.
• Proven track record in localization, specifically adapting store listings and assets for international markets.
• Exceptional communication skills with the ability to manage complex, multi-stakeholder environments.
• Proactive, ownership-driven mindset with the ability to clarify goals and maintain momentum.

Nice to have

• Background in ASO or the mobile gaming industry.
• Understanding of the synergy between organic acquisition and paid growth channels.
• Proximity to or willingness to work from our Paris headquarters.

Culture & Benefits

• Flexible work environment with access to WeWork locations throughout Europe.
• Comprehensive benefits package including insurance and local perks.
• Global team culture with collaboration across 35+ countries.
• Home office setup allowance and support from day one.
• Structured growth through biannual performance reviews and clear development goals.
• Regular team gatherings and off-site retreats to foster connection and innovation.