Performance Marketing Manager (Paid Social)

TL;DR

Performance Marketing Manager (Paid Social): Planning, launching, and optimizing paid social campaigns across Meta and TikTok with an accent on international client support and user acquisition for consumer products. Focus on analyzing campaign performance, managing attribution infrastructure, and driving growth through data-informed bidding and creative strategies.

Location: Hybrid in Berlin

Company

hirify.global is a global streaming guide helping users find where to watch movies and series, while providing data-driven marketing services for the entertainment industry.

What you will do

• Plan, launch, and optimize paid social campaigns across Meta and TikTok for international clients and user acquisition.
• Analyze large datasets and campaign performance to identify trends and inform forecasting and budget allocation.
• Design and execute a test-and-learn agenda to optimize campaign performance across regions.
• Collaborate with design and technical teams on creative testing and attribution setups (pixels, CAPI, MMPs).
• Monitor key metrics like CPI, purchase costs, and LTV, taking corrective action when needed.
• Continuously refine campaign configurations including audiences, bidding, and placements to maximize long-term impact.

Requirements

• 3+ years of hands-on experience running paid social campaigns across multiple markets.
• Deep expertise in Meta Ads Manager and TikTok Ads.
• Proven track record with app install, web conversion, or e-commerce campaigns and full-funnel optimization.
• Familiarity with tracking/attribution (Pixel, CAPI, MMPs such as AppsFlyer or Adjust).
• Strong ability to interpret A/B tests and lift studies using Excel or Google Sheets.
• Excellent communication skills to explain technical concepts to non-technical stakeholders.

Culture & Benefits

• Opportunity to work across both media campaign management and direct consumer product growth.
• Collaborative environment that values personality and attitude over strict checklist adherence.
• Focus on data-driven decision making and advanced performance marketing craftsmanship.
• Support for personal development and team process improvement.