Lead Performance Marketing Manager (AI)

TL;DR

Lead, Performance Marketing (AI): Driving the strategy, execution, and optimization of paid acquisition initiatives across digital channels with an accent on maximizing ROAS and CAC efficiency. Focus on leveraging AI tools for workflow automation, managing high-impact experimentation roadmaps, and collaborating cross-functionally to achieve scalable customer acquisition goals.

Location: Must be based in the United States

Salary: $93,500–$110,000

Company

A fast-growing SaaS platform helping home service professionals streamline operations and grow their businesses through intuitive scheduling, dispatch, and payment tools.

What you will do

• Own the execution and optimization of paid marketing across Google Ads and other emerging platforms.
• Design and execute creative, audience, and bidding tests to drive efficient customer acquisition.
• Leverage AI tools and automation to increase campaign efficiency and testing velocity.
• Collaborate with analytics, product marketing, and content teams to align campaigns with full-funnel objectives.
• Analyze campaign performance data using GA4 and BI tools to provide strategic recommendations.
• Develop audience segmentation strategies to improve targeting relevance and personalization.

Requirements

• 4+ years of hands-on experience in performance marketing with expertise in paid search.
• Must be based in the United States.
• Advanced proficiency in Google Ads, Meta Ads, Google Tag Manager, and Google Analytics 4.
• Strong quantitative and analytical skills for managing large data sets and campaign reporting.
• Bachelor’s degree in Marketing, Business, or equivalent experience.

Nice to have

• Experience with Google Ads Scripts or API integrations.
• Demonstrated history of using AI tools to enhance marketing workflows and outputs.

Culture & Benefits

• Generous benefits including medical, dental, vision, life, and disability insurance.
• 401(k) retirement program.
• Equity in a rapidly growing startup backed by top-tier venture capital.
• Flexible, take-it-as-you-need-it paid time off and paid holidays.
• Monthly tech reimbursement.