Marketing Analytics Consultant

TL;DR

Marketing Analytics Consultant: Measuring and analyzing marketing campaign performance to drive strategy with an accent on building measurement frameworks and actionable data-driven insights. Focus on creating interactive reports, visualizing complex business questions, and collaborating with distribution partners to identify growth opportunities.

Location: Must be based in Springfield, MA, Boston, MA, or New York, NY

Salary: $102,500–$134,500

Company

hirify.global is a stable financial services organization focused on ethical business practices and data-driven decision-making.

What you will do

• Measure and analyze campaign performance to provide optimization recommendations.
• Establish measurement frameworks to quantify business impact.
• Translate business problems into data-driven solutions.
• Build and enhance interactive reports for stakeholders.
• Visualize data to ensure clear and actionable insights.
• Communicate findings through storytelling to influence decision-makers.

Requirements

• Bachelor’s degree.
• 4+ years of professional analytics experience.
• 3+ years of experience with Tableau or similar data visualization tools.
• 1+ year of hands-on experience with SQL, R, or Alteryx.
• Strong communication and storytelling skills.
• Ability to work collaboratively in a cross-functional environment.

Nice to have

• Financial services industry experience.
• Familiarity with B2B distribution models.
• Experience with marketing measurement strategies and ROI calculations.
• Background in web data analytics.

Culture & Benefits

• Access to diverse Business Resource Groups (Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran, disability).
• Professional development resources via Degreed and other platforms.
• Stable corporate environment with industry-leading pay and benefits.
• Focused professional development through regular one-on-one manager meetings.