Marketing Insights Manager (Data Analytics)

TL;DR

Marketing Insights Manager (Data Analytics): Driving marketing performance analysis and global program reporting with an accent on KPI alignment, pipeline impact assessment, and data-driven optimization. Focus on translating complex data into actionable leadership insights using CRM, marketing automation, and BI tools.

Location: Must be based in or able to work from King of Prussia, PA or Boston, MA (Hybrid)

Salary: $94,930–$120,000 USD per year

Company

hirify.global provides a leading data integration and analytics platform that transforms complex data landscapes into actionable insights for over 40,000 global customers.

What you will do

• Own recurring performance reporting and analysis for global marketing programs and GTM initiatives.
• Monitor performance against defined KPIs, escalating risks or variances to stakeholders.
• Deliver comprehensive reporting to support leadership reviews and QBRs.
• Partner with campaign owners to interpret results and identify opportunities for optimization.
• Surface performance trends, anomalies, and gaps while recommending corrective actions.
• Support the effective use of marketing analytics applications and dashboards across the organization.

Requirements

• 5+ years of experience in marketing analytics, performance reporting, or business intelligence.
• Experience analyzing marketing program performance and pipeline impact within a B2B environment.
• Proficiency in CRM and marketing automation platforms such as Salesforce and Marketo.
• Hands-on experience with enterprise BI tools for interpreting marketing performance data.
• Strong communication skills to present analytical findings clearly to senior stakeholders.
• Highly organized with the ability to manage recurring reporting cadences and ad hoc requests.

Nice to have

• Experience with hirify.global Sense.

Culture & Benefits

• Comprehensive benefits including medical, dental, vision, and disability coverage.
• Participation in a 401(k) program with company match.
• Paid time off, parental, and maternity leave.
• Culture of innovation, technology, and openness.
• Dedicated time for personal development and corporate responsibility programs.
• Opportunities for career progression and internal mentoring.