Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Lead product marketing for Claude's core consumer experience across web and mobile, focusing on positioning, messaging, launches, and lifecycle management. With an accent on consumer acquisition, activation, and brand expression. Focus on shaping consumer adoption of AI through strategic marketing, growth partnership, and compelling storytelling.

Location: San Francisco, CA or New York City, NY with hybrid work requiring at least 25% office presence

Salary: $255,000 - $320,000 USD annually

Company

hirify.global is a public benefit corporation focused on creating reliable, interpretable, and steerable AI systems that are safe and beneficial for society.

What you will do

• Own product marketing for Claude's chat surface including positioning, messaging, launches, and lifecycle management across web and mobile.
• Collaborate closely with consumer product and growth teams to align marketing and acquisition strategies.
• Co-own consumer brand expression and lead go-to-market for major consumer launches.
• Develop consumer positioning and messaging to differentiate Claude in a competitive market.
• Conduct research and data analysis to understand consumer segments and motivations.
• Define and track consumer marketing KPIs in partnership with growth teams.

Requirements

• Location: Must be able to work from San Francisco or New York City offices at least 25% of the time
• 7+ years of product marketing experience with consumer technology products.
• Proven track record in driving user acquisition, activation, or retention through marketing.
• Strong writing skills for compelling positioning, messaging, and copy.
• Experience partnering with product, growth, and brand teams on launches and campaigns.
• Comfortable with data, metrics, and growth experimentation.

Nice to have

• Experience marketing during category-defining moments.
• Background with subscription or freemium business models.
• Experience with mobile product marketing.
• Familiarity with AI products.
• Portfolio demonstrating strategic thinking and hands-on execution.

Culture & Benefits

• Competitive compensation and benefits including optional equity donation matching.
• Generous vacation and parental leave policies.
• Flexible working hours and hybrid work environment.
• Supportive of visa sponsorship with immigration legal assistance.
• Collaborative and impact-driven team culture focused on trustworthy AI.