Creative Lead (Healthcare)

TL;DR

Creative Lead (Medtech): Building an in-house creative function for Juniper Germany with an accent on balancing brand trust and performance impact in a regulated healthcare category. Focus on scaling creative output, leading cross-functional teams, and implementing data-driven design strategies to improve patient acquisition and engagement.

Location: Berlin (Hybrid)

Company

A fast-growing international digital healthcare company focused on providing evidence-based, long-term weight management and preventive care solutions.

What you will do

• Evolve the brand and content strategy across all key customer touchpoints with a focus on performance-first creative.
• Build, hire, and lead a lean in-house creative team including design, art direction, copy, and motion.
• Establish creative quality standards, frameworks, and rigorous testing principles.
• Oversee creative performance, develop hypotheses, and iterate based on data insights.
• Partner with the Creative Strategist and Growth team to execute high-impact campaigns.
• Manage external agency and freelancer relationships while reducing dependency on them.

Requirements

• Native or fluent German required for local market intuition and copy oversight.
• Significant experience leading both brand and performance creative teams.
• Proven ability to build a creative function from scratch (0 to 1).
• Strong expertise in paid social creative (Meta-first) and rapid testing.
• Experience operating in regulated or trust-sensitive industries like healthcare or fintech.
• Hands-on proficiency with AI-powered creative tools, Figma, and Adobe Suite.

Culture & Benefits

• Hybrid work model focused on high impact and flexible scheduling.
• Generous leave policy including 28 days of annual leave and 3 weeks of work-from-anywhere annually.
• Annual learning budget with 3 days of dedicated professional development leave.
• Equity participation for all employees.
• Comprehensive wellness allowance and support.