Creative Lead (Healthcare)

TL;DR

Creative Lead (Healthcare): Defining and evolving brand and content strategy for Juniper Germany across key customer touchpoints with an accent on performance-first creative. Focus on building and managing a lean in-house creative team, setting quality standards, and overseeing creative performance in a regulated healthcare category.

Location: Hybrid, based in Berlin, Germany

Company

hirify.global is on a mission to make good health last a lifetime, building digital healthcare clinics and weight-management programs like Juniper.

What you will do

• Own and evolve Juniper Germany’s brand and content strategy with a strong focus on performance-first creative.
• Build, hire, and manage a lean in-house creative team (design, art direction, copy, motion).
• Set and own creative quality standards, frameworks, and testing principles.
• Oversee creative performance: develop hypotheses, review results, and iterate quickly.
• Partner closely with Creative Strategist and Growth team to plan and execute high-impact campaigns.
• Manage and elevate work from external agencies, freelancers, and creators, establishing efficient workflows.

Requirements

• Strong experience across both brand and performance creative.
• Proven ability to build and lead small creative teams (0 → 1 experience).
• Hands-on experience shaping paid social creative (Meta-first), including hooks, formats, and rapid testing.
• Comfort working in regulated or trust-sensitive categories (healthcare, wellness, fintech).
• High creative judgment paired with data literacy.
• Experience working with designers and creatives using AI-powered tools, plus strong working knowledge of Figma and Adobe tools.
• Native or fluent German (for local market intuition and copy oversight).

Culture & Benefits

• Equity for everyone means you share in our success.
• Access annual learning budgets and three days of professional development leave.
• Enjoy 25 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year.
• Enjoy hybrid work focused on impact, an energising office, and regular socials.
• Strong culture of work-life balance and supported by flexible working hours.
• Opportunity to support 1 million patients globally and build something world-changing.