Head of Demand Generation (SaaS)

Location: Hybrid role based in Berlin, Germany

Company

hirify.global develops SaaS solutions through the hirify.global HUB to improve transparency, efficiency, trust, and sustainability across global value chains.

What you will do

• Own quarterly and annual pipeline targets in partnership with Sales and translate revenue goals into data-backed demand models.
• Lead paid acquisition, account-based marketing, digital growth, experimentation, and conversion optimization.
• Architect and deploy AI-enabled workflows across acquisition, ABM, outbound, and content using Clay, Apollo, LLMs, and AI agents.
• Define website conversion strategy, CRO testing frameworks, attribution standards, and ROI reporting.
• Integrate enterprise events, regional programs, digital campaigns, and sales-led motions around account penetration.
• Build and lead a high-performance demand organization for international growth.

Requirements

• 10+ years of experience in B2B SaaS demand generation.
• Proven leadership in pipeline growth, demand modeling, performance marketing, and enterprise SaaS.
• Hands-on experience designing and deploying AI workflows for campaign execution, audience targeting, and outbound.
• Experience operationalizing AI-enabled prospecting with SDR/BDR teams.
• Experience managing multi-million-euro demand budgets and strong analytics expertise.
• Ability to lead across matrixed organizations and establish rigorous KPI accountability.

Culture & Benefits

• Hybrid work options and collaborative teamwork with an open communication culture.
• Purpose-driven work addressing sustainability challenges with global industry partners.
• Professional and personal development opportunities.
• Sustainable mobility options for eco-friendly commuting.
• Team events, outings, and workspaces in Mannheim, Munich, and beyond.