Director, Gtm Marketing - Measurement (Adtech)

TL;DR

Director, GTM Marketing (Adtech): Leading go-to-market strategy and execution for the Measurement business with an accent on driving positioning, commercialization, and pipeline generation. Focus on revenue growth, strategic partnership with sales leadership, and elevating market position through thought leadership.

Location: Remote - US Only

Salary: $145,000 -$160,000

Company

hirify.global is a leader in 360-degree consumer intelligence and real-time activation for top brands.

What you will do

• Own the end-to-end GTM marketing strategy for measurement, aligning with revenue goals.
• Partner deeply with the GM and sales leadership to align on growth targets and competitive strategy.
• Lead product marketing and commercialization, ensuring clarity of narrative and value proposition.
• Orchestrate cross-functional marketing execution, aligning and prioritizing shared resources.
• Drive pipeline and performance accountability, tracking KPIs tied to awareness, engagement, pipeline, and revenue influence.
• Elevate market position and thought leadership, defining the strategic narrative for Measurement.

Requirements

• 12+ years of experience in GTM leadership, product marketing, or business-line marketing.
• Proven track record owning marketing for a revenue-generating business or division.
• Experience partnering directly with GMs and sales leaders.
• Strong background in measurement, ad tech, martech, SaaS, or data-driven B2B environments.
• Demonstrated success driving pipeline growth and commercialization impact.
• Experience operating in a matrixed organization.

Culture & Benefits

• Competitive salary, stock options, and flexible vacation.
• Medical, dental, and Flexible Spending Account (FSA).
• Company Matched 401(k).
• Unlimited PTO (within reason).
• Talented co-workers and management.
• Agile Development Program for continued learning/professional development.