Senior Director, Demand Generation (B2B)

TL;DR

Senior Director, Demand Generation (B2B): Driving global new business, aftermarket, and partner marketing programs for spend management solutions with an accent on demand strategy, ABX, and pipeline acceleration. Focus on building high-performing teams, leveraging intent tools, and delivering measurable ROI across North America, EMEA, and Australia markets.

Location: Must be based in the US (Central & East coast preferred)

Salary: $150,000+ USD

Company

A global leader in cloud-based spend management solutions founded in 2001, providing AI-powered tools to simplify accounts payable processes.

What you will do

• Develop annual demand strategy and design comprehensive plans for new business, aftermarket, and partner initiatives.
• Lead and manage a global team of field, partner, loyalty, and event marketing managers.
• Create integrated marketing plans that drive customer adoption and pipeline conversion across the buyer’s journey.
• Collaborate with sales and BDR leadership to ensure alignment on pipeline goals and revenue priorities.
• Utilize intent tools like 6Sense and Qualified to optimize account-based engagement programs.
• Forecast, measure, and report on the impact of demand marketing activities against specific revenue-aligned KPIs.

Requirements

• 12+ years of experience in demand generation or growth marketing within the B2B cloud software industry.
• Must be located in the United States.
• Strong expertise in marketing content development, lead nurturing, and pipeline acceleration programs.
• Proficiency with CRM (Salesforce), marketing automation tools (Marketo), and business intelligence software.
• Proven track record of managing marketing budgets and analyzing closed-loop performance data.
• Bachelor's degree required.

Culture & Benefits

• Collaborative, meritocratic, and supportive leadership team culture.
• Commitment to professional development and global career growth opportunities.
• Comprehensive benefits including medical, dental, vision, and retirement plans.
• Emphasis on work-life balance and modern, AI-focused innovation.
• Global community that values diverse perspectives and continuous curiosity.