Head Of Paid Media

TL;DR

Head of Paid Media: Defining and owning the paid media strategy across Paid Search, Paid Social, and Display to drive acquisition and revenue growth with an accent on maximizing ROI. Focus on leading and developing a team, building AI-driven processes, and establishing rigorous measurement frameworks.

Location: London, United Kingdom

Company

hirify.global is a leading platform for data science and analytics education, offering engaging, interactive courses designed by top experts to empower individuals and teams through data literacy.

What you will do

• Define and own the 360° paid media strategy across Paid Search, Paid Social, and Display to drive acquisition and revenue growth.
• Manage and optimize a budget of >$5 million annually, allocating spend dynamically across channels to maximize ROI.
• Lead, mentor, and develop a team of three Paid Media experts, setting clear goals and fostering hands-on skill growth.
• Build and deploy AI-driven processes and creative optimization workflows to automate repetitive tasks and surface insights faster.
• Establish rigorous measurement frameworks and dashboards to track KPIs and forecast performance.
• Partner cross-functionally with Growth Engineering, Analytics, Content, and Creative teams to align media campaigns with new product launches and broader marketing initiatives.

Requirements

• 7+ years of hands-on experience in performance marketing with deep expertise across Search and Paid Social channels.
• Background in a STEM field.
• Proven track record managing multi-million annual media budget and driving double-digit growth.
• Hands-on with AI/ML tools to automate processes, budget allocation, and creative optimization.
• Deep understanding of custom measurement models, attribution frameworks, and dashboards.
• Excellent communicator and collaborator.

Culture & Benefits

• Face new technical challenges daily.
• Benefit from flexible working hours.
• Access a yearly learning budget for conferences & training to support your professional growth.
• Participate in international company retreats, fostering a global team spirit.
• Yearly refreshment of your IT Equipment budget for your home working setup.
• Collaborate with a truly exceptional team.